Translation or Transcreation
While translation involves the transmission of the text from one language to another, transcreation is a form of translation that preserves the spirit, emotions, context, and tone, moving away from the literal meaning of the source text especially when cultural references or wordplay are involved and develops the message of the source text for the new target audience.
Every culture has different preferences for verbal and nonverbal communication, with MedadTrans Transcreation service, we adapt your content to be culturally appropriate to the target market while maintaining the tone, intent, context, and style.
Content That Needs Transcreation
Transcreation is your key if you want to keep your signature on the creatively created content and make sure that your message isn’t lost.
You will need our transcreation service when your content can’t be translated word-to-word and needs to be tailored to the local market like:
company’s slogan
TV ads
Banners and marketing prints
Idioms and tagline
Social media graphics
Landing pages
Creative writing
Humor
Country-specific phrases
Branding
Marketing copies
We will keep the content faithful to its intent and the emotional impact considering all the aspects of its meaning.
How we do it
Transcreation can only be done by our professional linguists with creative writing, copywriting capability, and experience in their countries’ marketing language and style.
Where the translation begins with the source text, the transcreation begins with a creative brief including the intended effect and connotations so the transcreator knows the cultural nuances and the spirit of the source to craft a new text that fits the target audiences’ needs and preferences.
As each project is unique, our team will customize the process to meet your needs. For slogans and taglines for example the bilingual copywriters and editors at our agency brainstorm two or three different versions. Each new option comes with a back-translation and explanation of the word choice. The purpose of this is to let you know why we’ve created the new copy and how it fits your message and style.
For web-related material such as landing pages we will integrate all the local transcreated keywords naturally, and take care of user intent that makes your audience readily drawn to click through the content which gives a strong signal to search engines about the quality and relevancy of your content, then better SEO and ranking for your website
Why Should You Incorporate Transcreation into Your Global Marketing Strategy?
build an accurate brand image.
Increase your brand awareness, expanding, and loyalty.
Boost brand engagement and increase sales.
Improve your customers’ experience.
Increase the value of your marketing copies.
Increase the acceptance of your products in a specific culture or market.
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